Tuesday, December 30, 2008

福袋 


My favorite part of the New Year - sales!! I never realized how crazy lucky bags got though. Quotes from recent articles on the breadth & depth of lucky bag mania:

To coincide with the Year of the Ox in 2009, Takashimaya Co will have a bag containing Miyazaki beef, vegetables and fruit each month for six months to help consumers get a taste of luxury while cutting back on spending.

Miyazaki beef will total 6 kilograms over six months and is priced at 100,000 yen. But the sale price is 11,290 yen—in Japanese, a number able to be pronounced as a play on words meaning ‘‘good meat.’’ -->Love wordplay! いいにくを!

Matsuya Co’s Ginza store has produced a ‘‘marriage activity support lucky bag’’ of women’s ‘‘make-or-break clothing’’ selected by its male employees who have frequently attended mixers. The bag targets ‘‘Arasa,’’ or women around the age 30 and is priced at 14,000 yen.

More here.

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